Frequently Asked Question (FAQs)
What is search engine optimization?

Search-engine optimization (SEO) is the process of improving the visibility of a web site or page in search engines via the "natural" or unpaid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page) and more frequently a site appears in the search results list, the greater number of visitors it will generate from the search engine's users. SEO may target image, local, video, academic, and news queries as well as industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers the function of search engines, content searched, actual search terms typed into search engines, and preferred search engines. Optimizing a web site may involve editing its content and HTML and associated coding to increase its relevance to specific key words and remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Why is optimization so important?

Search engines are in the business of delivering the best, most relevant, results for each search query. This relevant information is obtained through algorithms that travel and catalog (spider) the billions of web sites on the Internet to determine which ones are relevant to that particular query. Optimization includes web-site content and structure, meta key words, key phrases, geo-targeted marketing, links to your site, web traffic, and many other factors that increase the relevancy of an online presence. Without proper optimization, web sites are lost in a sea of information!

What is geo-targeting?

Geo-targeting is a special technology that focuses each client's online campaign to a specific geographic area. This technology allows our clients to target specific areas of town, a metro neighborhood, entire cities, or even larger regions.

What is the difference between organic and pay-per-click SEO?

Organic links are the natural (or free) results that search algorithms find, rank, and list. They are typically displayed on the left side of the search-engine results page. Organic listings are based solely on relevancy and cannot be purchased. Organic listings take time and proper optimization before they are shown. Sponsored links are paid advertising links that populate quickly and are typically on the top and right side of the search-engine results page. The cost for this varies greatly, depending on many factors such as keywords, competition, search volume, and extent of web-site optimization.

What are search engine themes?

Search engines are increasingly using algorithms that attempt to identify the main themes of not just a page, but an entire site. This means that the rank of any one page can be affected by the content that is on other pages on the site.

A sensible response to this is to identify a core set of keywords across a site (or a section within a site) and ensure that those keywords are used in every page.

Which directory and search engine are the most important?

By a wide and apparently increasing margin, Yahoo and Google are likely to be the most important in terms of generating traffic to your site.

What determines the position of a site in the search engines?

Each search engine employs different algorithms for determining page position and these algorithms are subject to change over time. However, there are two broad generalizations that can be made about search engine positioning:

One: word frequency in a page is important, particularly in the page title and near the top of the page.
Two: the number of links to a page is important, particularly from sites that are in some way recognised as being authoritative and relevant.
Of course, the question of what it is that makes a site authoritative or relevant, from the point of view of a search engine, is an interesting one. different search engines address this issue in different ways.
Other criteria that may be significant, include:
Text used in DESCRIPTION and KEYWORDS meta-tags;
Text used in links that point to a page;
The proximity of words in the text, for searches on phrases of two words or more;
The size (and colour) of font used for text;
The use of H1-H6 tags;
Whether a page is the root page of a domain

Why videos on youtube, helps in internet marketing?

Google owns YouTube. When you place your videos on a YouTube Channel that is linked to your web site, each video becomes its own backlink. This improves your search ranking and establishes some trust with Google.

Why do I need Google Maps?

Google Maps gives users an exact point of reference for your location and on-demand driving directions. After all, if a customer can't find you, your business will suffer!

What are Local Business Centers (LBCs)?

This term is popular among SEO companies and marketers. Google uses this term to refer to its Places or Maps section on a search engine results page. It is simply a solution for local businesses to get found within their service area on search results. Similar to yellow pages listings, Google, Yahoo, and Bing will serve up the registered businesses within a geographic area on the top of a search page for people to see the businesses that offer what they are looking for locally.

Why are LBCs important?

Most searches today have local intent, for example, "Soda, Big Bazaar, Bangalore." This search is specific to what is wanted and where they want their soda delivered. LBCs give a business the opportunity to compete with the big boys. Your search result, when entered correctly, will bring up your local pizza restaurant before the chains. Every business needs this significant advertising element.

What are directory submissions?

A directory is a database of information. The directories we submit to be business-listing search directories or databases of businesses across the United States. These databases are used by search engines to verify information and increase citations. The more times you are mentioned on the Internet, the more reach you have and the better your ranking. We use these submissions to improve SEO rank and reach.

What Is Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or "updates" with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

You can find a list of social media websites here

Why social media campaign?

Social media marketing campaign is required for the following:

  • Marketing technique beyond the search engines.
  • Let your website carry you to the next level managed by your clients.
  • Creates e-marketing campaigns that will dramatically increase your traffic.
  • Maximizes ROI to give you importance and visibility in your target audience.
  • You get real time analytics. Find out who your brand ambassadors are and how they spread your brand to their friends.
  • Analyze user behaviour and demographic profiles.
  • Makes a powerful impact on your prospective customers and existing customers.
  • Gets more leads, enquiries from places without geographical limitations.
What is SEO content?

SEO content is created in such a way which helps to increasing traffic to a site with the end goal of boosting search engine rankings. YOTS content creation services are dedicated to producing quality original content that is both appealing to customers and friendly for search engines. We believe that quality SEO content development is the basis of a successful website.

Who comes up with the topics/titles?

Generally YOTS recommend you to come up with articles' title because we believe you can provide the best title as know your business thoroughly and can suggest the best titles. Every article goes through quality checks for any grammatical error and style consistency.

What is link building?

Link building is the practice of getting links to your website from other sites.

Why are links so important in search engine optimization?

Inbound links are one of the key factors in providing the high key word ranking. Most of the search engines are ranking their search results based on the link popularity from your site.

What is one-way link building?

One-way links are the links to your site from those websites that do not receive a back link from your site.

How will it help to increase the link popularity of my website?

One-way links send an influential message to the search engines that your site is so interesting that people want to share it with others. By one-way link building, you can increase the link popularity of your site. Search engines especially Google pays great attention to link popularity when they rank any sites. Thus one-way link building can fetch your site top rankings in search engine list.

Do we use any software for link building and link building campaigns?

YOTS doesn't use any software for Link building and link building campaigns

Would you send me an update of the links?

Yes, we will send an excel sheet detailing each and every link created for the project. The sheet will have the link URL, PR value and anchor text details and details where you can get them edited if you want in future.